The Mechatronic Library is a social enterprise which is funded by sales of digitally produced artworks and experiences. All artworks are owned by the stakeholders - artists, not-for-profit museums and art galleries and The Mechatronic Library. Profits go back into producing more artworks and exhibitions.
Helen Starr is a Afro-Carib disenchanted socialist who believes in a kinder form of capitalism. She founded The Mechatronic Library in 2010,to enable artists and museums to create artworks using new media technologies such as Augmented reality (AR), Virtual reality (VR), Gaming platform, 360 Film and 3D printing technologies. These artworks are showcased in thoughtful, insightful exhibitions targeted at the general public, schools and community groups. . Working with museum curators and education teams, they provide critical insights into the monopolies which are forming around lucrative, disruptive technologies by showcasing how these emerging tools can be used in a wide ranging creative manner. The Mechatronic Library brings much needed transparency to this complex and fast moving arena of new media communication. New media communication are tools native to computer and include websites, email, social media platforms and video gaming.
VR, with its full immersive capability is the latest form of new media to emerge and may well be the most powerful of them all.